1999 S. Bascom Avenue
Suite 700
Campbell, California 95008 work@americanbluecollar.com

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Woodcliff Builders

Where creative design meets quality building

Woodcliff Builders is one of the leading design-to-build firms in San Jose, California. From start to finish, they design, renovate, and produce new homes — all under one roof. After a decade of being in business, they hired us to build a new brand identity and website that would reinforce their now trustworthy reputation.

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  • Company:

    Woodcliff Builders

  • Year:

    2019

  • Services:

    Branding, Website

Logo Construction

From the start, our goal was to create a new mark that could fully embody Woodcliff Builders’ services and quality craftsmanship. We decided on a circular monogram that reveals both the letter W and a framed home. Everything comes together to symbolize their design-to-build process and premium renovation services.

Collateral Design

We wanted the Woodcliff collateral to remain simplistic, but still bring in the craft feel. We developed the color palette to match the surroundings and materials on a job site. The result is a fully developed identity that captures the spirit of the company.

Before partnering with American Blue Collar, we felt the look and feel of our logo and brand didn't match the same quality that we provide to our customers. In other words, we needed a brand that reflected our quality craftsmanship and reinforced our trustworthy reputation. To say American Blue Collar delivered would be an understatement! We're more than impressed with the work they have done for us, and we're proud to have them part of the Woodcliff family. Joey Kochanski, President
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