1999 S. Bascom Avenue
Suite 700
Campbell, California 95008 work@americanbluecollar.com

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Paragon Custom Builders

Custom-built homes for an experience worth living in

Paragon Custom Builders is a premier general contracting firm headquartered in Palo Alto, California. With a high-end client roster that includes luxury home buyers and top architects, they were in need of a much-needed brand refresh to help drive new growth. They reached out to us to create a new company image that would attract more of their ideal customers.

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  • Company:

    Paragon Custom Builders

  • Year:

    2018

  • Services:

    Branding, Identity, Website

Logo Construction

When constructing the primary mark for Paragon, we wanted to stay away from the traditional house-shaped symbol. We did, however, want the spirit of building and structure to be present. We landed on a two-toned P mark wrapped within a hexagon – bringing together sharp angles and depth – a reflection of how they take a two-dimensional blueprint and build it into a three-dimensional home.

Collateral Design

Luxury, modern, high-end. These were the requirements for Paragon Custom Builders' brand collateral. With the logo lockup established, we built out the rest of their collateral, keeping those same customer requirements in mind.

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