1999 S. Bascom Avenue
Suite 700
Campbell, California 95008 work@americanbluecollar.com

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Stickels Pro Builders

When a house becomes a home, life is good

For nearly 30 years, Stickels Pro Builders has been providing fine carpentry, finish work, and residential building services to their customers. While their project work showcases quality craftsmanship, they felt that their brand lacked the same class. They got in touch with us to revamp their corporate identity and put together a new look they could continue to build on.

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  • Company:

    Stickels Pro Builders

  • Year:

    2017

  • Services:

    Branding, Website

Logo Construction

Stickels Pro Builders is a family-owned and operated business. With their strong name, we wanted to account for the family dynamic and incorporate it into the actual brand mark. Leaning heavily on photos from their carpentry work, we designed a crest using the elements of a truss. The result is an S mark that timelessly combines craft, legacy, and strength.

Collateral Design

Our goal with the collateral for Stickels Pro Builders was to continue to keep the spirit of carpentry and the name together. It's memorable, strong, and tells the story behind the company. The collateral design uses mitered corners and framing elements to feel high-end, just like their finished carpentry work.

American Blue Collar is my trusted partner for all things branding and marketing. I couldn't be happier with what they've been able to do for the growth of Stickels Pro Builders. They have been helping us for over three years now and still manage to impress. Chad Stickels, President
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